Alcohol Occasionals 2023: Gendered alcohol brand marketing in a changing world: exploring the targeting and representation of women, & the implications.

July 7th 2023

The event recording from the third Alcohol Occasional of 2023 is now available.

 

This event was held online on Tuesday 20 June.

 

Dr Amanda Atkinson presented findings of a mixed methods ESRC study that explored how women are targeted and represented by alcohol brands, how this has changed over time, and how such marketing is experienced, viewed and interpreted by consumers in intersectional ways. It will also draw on a critical analysis of interviews with alcohol marketers to reflect on how women are targeted and represented, and how and why this has changed in recent times.

 

Please see below for the event recording:

 

Gendered alcohol brand marketing in a changing world | Dr Amanda Atkinson | 20 June 2023 – YouTube

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