Alcohol Occasionals 2023: Gendered alcohol brand marketing in a changing world: exploring the targeting and representation of women, & the implications.

July 7th 2023

The event recording from the third Alcohol Occasional of 2023 is now available.

This event was held online on Tuesday 20 June.

Dr Amanda Atkinson presented findings of a mixed methods ESRC study that explored how women are targeted and represented by alcohol brands, how this has changed over time, and how such marketing is experienced, viewed and interpreted by consumers in intersectional ways. It will also draw on a critical analysis of interviews with alcohol marketers to reflect on how women are targeted and represented, and how and why this has changed in recent times.

Please see below for the event recording:

Gendered alcohol brand marketing in a changing world | Dr Amanda Atkinson | 20 June 2023 – YouTube

Related News

Call for abstracts – SARN Early and Mid-Career Research Event

Posted on 29th Nov 2024

The Scottish Alcohol Research Network (SARN) Early and Mid-Career Alcohol Researcher event is taking place on Tuesday 11th March 2025 at the Royal College of Physicians, Edinburgh. The event will take place in-person from 10:30-14:30 GMT and will provide PhD students, early career researchers, and mid-career researchers with an opportunity to present their work and discuss future projects, whilst networking with colleagues from...

Call for Abstracts – Alcohol Occasionals 2025

Posted on 29th Nov 2024

Scottish Health Action on Alcohol Problems (SHAAP) and the Scottish Alcohol Research Network (SARN) invite researchers to submit their research proposals for the 2025 SHAAP/SARN Alcohol Occasionals series. We are interested to hear from researchers from any discipline who wish to share their research relating to alcohol. We welcome presentations from new and early career researchers and/or international researchers. Seminars take...