Alcohol Occasionals 2023: Alcohol marketing to LGBTQ+ people: Evolving strategies to target identity

July 7th 2023

The event recording is now available for the 2nd seminar of the 2023 Alcohol Occasionals series.


This event was held online on Wednesday 24 May.


Dr David Whiteley presented findings from a recent scoping review of literature on alcohol marketing to LGBTQ+ people.

Growing evidence demonstrates higher rates of alcohol consumption and alcohol-related harms among LGBTQ+ people compared to their cisgender/heterosexual counterparts. Scottish research relates this to alcohol’s normalisation within LGBTQ+ social settings, its importance to identity construction, and substance use to cope with stigma and discrimination. However, the activities of the alcohol industry in targeting LGBTQ+ communities have been largely ignored. As ‘traditional’ marketing approaches are increasingly augmented by the reach that digital media affords, a review of existing evidence is vital.


Please see below for the recording:


“Alcohol marketing to LGBTQ+ people” | Dr David Whiteley | 24 May 2023 – YouTube

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