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“A sporty, healthy twist?”: interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices

Posted on 30th Apr 2025

Nicholls, E. (2025). “A sporty, healthy twist?”: interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices. Journal of Marketing Management, 1-26.