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Can the language we choose help us reduce alcohol-related harms?

May 22nd 2024
- 14:00

Scottish Health Action on Alcohol Problems (SHAAP) and the Scottish Alcohol Research Network (SARN) invite you to join us online on Wednesday 22 March from 12.45-14.00 BST (UK time) for our third SHAAP/SARN Alcohol Occasionals event of 2024.


Increased calls have been made to attend to the language around alcohol use made on several grounds. In particular, language has been addressed as a key factor in stigma, including calls for person first language, or models that avoid binary categorisations that may promote ‘othering’ or undermine problem recognition, non-abstinent or natural recovery. Less explored is how language and discourse affects alcohol-related policy making and support, although recent work has sought to address this further.


This seminar will explore findings from a review of key literature identifying the role of discourse, language or framing effects on alcohol-related attitudes and decision making across multiple domains ranging from behaviour change to policy support.


James is a Research Fellow at London South Bank University, with a particular interest in alcohol problems, stigma, framing and problem recognition. He recently worked for the Department of Health and Social Care on new clinical guidelines for alcohol treatment. James has 20 years of experience in the alcohol field and has lived experience of alcohol problems. He is host of The Alcohol ‘Problem’ Podcast and has a background in public health, alcohol commissioning and behaviour change training. He is former Chair of the New Directions in the Study of Alcohol Group and has been an advisor for multiple alcohol research and policy projects, including for the Department of Health and World Health Organization.


Gemma Mitchell is a qualitative researcher with expertise in alcohol industry involvement in science and policy and conflicts of interest. She worked as a social worker with children and families for several years before completing her PhD in sociology in 2018. In her current role, Gemma works on several studies looking at alcohol industry corporate political activity. This includes the extent to which the industry shapes our thinking about addiction and how public health actors manage conflicts of interest. She is also involved in research related to alcohol licensing and no and low alcohol products.


The webinar will be hosted online using Zoom, and registrants will receive a link to join.


This event is for public health professionals, researchers, healthcare workers, civil servants, NGOs, health agencies etc. If you or your organisation receives funding from the alcohol industry (alcohol producers, retailers, trade associations, Social Aspect Public Relations Organisations (SAPROs), & Business-Interest NGOs) please do not attend.


Register for free now!